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Our Story

Questions and a deep concern for truth

Does detox actually work? DeToˣ began with that question — and a refusal to settle for an answer that wasn’t backed by evidence.

01The question

Does detox actually work?

DeToˣ started with a deep and fundamental concern for truth: does detox — or, put more professionally, detoxification — actually work? In other words, is there a way to truly get rid of the diverse array of toxic compounds we accumulate throughout our lives and on a daily basis? And if so, how? Or is detox no more than a trendy catchphrase and internet hype? What is myth and what is fact — and how can we know?

To answer those questions we turned to science “as a candle in the dark,” as the great scientist Carl Sagan once put it — because science is the best tool we have to get closer to the truth.

02The evidence gap

The detox industry has an enormous credibility gap

We quickly realized that “detox” — the detox industry — has an enormous credibility, or rather evidence, gap. Juice cleanses: no evidence. Ionizing foot baths: little to no evidence. Fasting: evidence of harm, rather than of benefit. Liver cleanses and flushes: little to no evidence. Detox teas and detox waters: zero evidence. Coffee enemas: nothing. Alkaline, plant-based, anti-inflammatory diets: barely anything. Mud- or clay baths: same. Fancy cure-all supplements: moderate evidence at best. Binders: ineffective to suboptimal alone. Expensive detox programs at wellness retreats: nice talk, but rarely anything substantial. A list of unsubstantiated, and in most cases ineffective, detox claims, methods and cures could probably fill a small booklet.

We learned that all of them fail for one of four reasons: they are ineffective, as they don’t do anything to reduce your toxin burden; they target only a few of the toxic compounds we are exposed to; they support only isolated processes of the multi-step detoxification process; or they are simply not safe.

Method
Mobilization
Sweat
Urine
Stool
Protection
Sauna
Sport · Fasting
Chelation · medical
Chelation · natural
Binders
Vitamins & Antioxidants
Amino Acids
Minerals
Juice Cleanses & Co.
Detox Teas
Plant-based Diet
Coffee Enemas
DeToˣ Protocol
Mapped against DeToˣ’s own whitepaper analysis — most popular methods move one lever at best, several move none.
03Looking deeper

Two years, 700+ studies — and then we tested it all ourselves

So we had to look deeper. After almost two years of research we finished what is, to date, probably the biggest and most comprehensive literature review on the topic of toxins and their detoxification — or, as the literature often prefers to call it, “enhanced elimination”: 700+ studies, from over a hundred journals, distilled into a densely printed 680-page reference document — the DeToˣ white paper.

But science alone was not enough. We had to put it to the test. So we added a second layer of 100+ experiments on top of the science. Every method, intervention or substance the literature suggested to be effective was tested — again and again.

700+studies reviewed, over two years
100+journals drawn from
680pages in the DeToˣ white paper
100+self-run experiments on top of the science
What went into the protocol before it was ever offered to anyone.

What started as a personal journey fueled by an explosive mix of curiosity and skepticism turned, more and more, into a professional protocol. We felt like we had created something no one else had done — something important, something special. This was more than a personal project. We had to share it. That’s when DeToˣ was born. And only after we felt we had gotten close enough to the truth, and far enough away from the myths — only once we knew we had a practicable and safe protocol — did we feel confident enough to share what we had discovered.

04What makes it different

Science-based, full-spectrum, and self-empowering

What makes the protocol unique is not only that it’s 100% science-based, full-spectrum, safe and effective, but that it is, once learned, self-empowering: no life-long dependency on expensive treatments, medical devices, or clinic visits.

“Give a man a fish, he won’t be hungry for a day. Teach a man how to fish, and he will have food for the rest of his life.”

The benefits are life-long.

How to start

You don’t have to figure this out alone

So how do you benefit? Currently we provide programs in and around Geneva, Switzerland. We also offer online consultations and a “Do-it-yourself” kit, which lets you practice part of the protocol wherever you are.

If you’re not sure where to start or what to choose, just drop us a message — we’re looking forward to hearing from you.

Tell us a little about what you need

We'll reply to your email — usually within one business day.